What is the NPS-first testimonial flow?

The NPS-first flow shows customers a simple star rating prompt before the full testimonial form. All customers — regardless of their rating — see the full form with a contextual prompt. High raters see an encouraging message, while low raters see a prompt asking what could improve. All submissions go to your pending queue for review.

How does the rating-first flow improve testimonial quality?

The rating-first flow improves conversion because the initial commitment is smaller — just tapping a star is easier than writing a paragraph — reducing drop-off at the first step. The contextual prompt then guides customers to provide more detailed and relevant feedback. Based on industry research, this approach can meaningfully increase the number and quality of testimonials you collect.

What threshold rating should I use?

Most businesses use 3 stars as the threshold. Customers rating above the threshold see a positive prompt; those at or below see a prompt asking for improvement suggestions. You can adjust the threshold from 1–5 stars in your form settings to match your audience and product quality level.

What happens with submissions from unhappy customers?

All submissions go to your pending queue in the SayWall dashboard. You review every submission and decide whether to approve it for public display. This gives you full control while ensuring all customers have the opportunity to share their experience.

Does the NPS flow work with embedded forms and public pages?

Yes. The NPS-first flow works identically whether the form is embedded on your website via Shadow DOM, displayed on a public form page, or used via a direct link. The rating step appears first in all cases.

Can I disable the NPS-first flow and show the full form immediately?

Yes. The NPS-first flow is optional and configurable per form. If you prefer to show the full testimonial form immediately without a rating step, simply disable the NPS flow in your form settings.

Rating-First · Contextual Prompts · Higher Completion

Collect More Testimonials with a Rating-First Flow

Show customers a star rating before the full form — the lowest-friction first step. Based on their rating, they see a contextual prompt tailored to their experience. All customers see the full form and all submissions go to your pending queue for review.

✓Contextual prompt based on rating — empathetic for low raters, encouraging for high
✓Configurable 1–5 star threshold per form
✓Works with embedded forms and public pages

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Available on all plans · Free to start

Smarter Collection

Higher Quality

testimonials vs standard form

Rating shown first

4–5 ★

→ Full form

1–3 ★

→ Full form

Smarter Collection

Higher Quality

testimonials vs standard form

Rating shown first

4–5 ★

→ Full form

1–3 ★

→ Full form

Set Up Rating-First Collection in 3 Steps

Enable the rating-first flow and watch your testimonial completion rate increase.

Enable the rating-first flow

In your collection form settings, enable 'Smart Rating Flow'. Set your threshold — typically 3 stars — to determine which contextual prompt each customer sees.

Customize your prompts

Write a low-rating prompt (e.g. 'We're sorry to hear that — what could we improve?') and a high-rating prompt (e.g. 'We're glad you had a great experience!'). Both groups see the full testimonial form.

Review all submissions

All submissions — regardless of rating — go to your pending queue. You decide what gets approved and displayed publicly.

Six Features That Drive Testimonial Completions

From configurable star thresholds to contextual prompts — every mechanism designed to increase testimonial completion while keeping the process authentic.

Rating-First Flow

The star rating is the first thing customers see — a low-friction first step that dramatically reduces drop-off before the full form appears.

Star rating shown before full form
Minimal friction increases completion
Works for both embedded and public forms

Configurable Threshold

Set the exact rating that determines which contextual prompt a customer sees. Most teams use 3 stars, but you can adjust from 1–5.

Default threshold: 3 stars
Adjustable per form
Different thresholds for different audiences

Contextual Prompts

Show different encouraging text above the form based on the customer's rating — empathetic for low raters, enthusiastic for high raters.

Low-rating prompt (e.g. 'What could we improve?')
High-rating prompt (e.g. 'Share your experience!')
Pre-filled rating carries through to the form

Custom Prompt Text

Tailor the text shown after each rating to encourage specific, detailed testimonials that mention your key value props.

Custom text for low-rating step
Custom text for high-rating step
Pre-filled star rating carries through

Works Everywhere

Rating-first flow works identically whether the form is embedded on your site via Shadow DOM or accessed via a public link.

Embedded forms (Shadow DOM)
Public form pages (shareable link)
Email request links

Dashboard Review Queue

All submissions go to your pending queue — you approve what gets displayed publicly. See rating distribution and completion rates in your dashboard.

All submissions go to pending queue
Rating distribution chart
Testimonial conversion rate by form

NPS/Rating-First Flow

Lead with a star rating to reduce friction, then show the full form with a contextual prompt based on their rating.

Step 1: Rating

Customer sees a simple star rating prompt

Contextual prompt based on rating

High Rating

Full testimonial form with a positive prompt encouraging detailed feedback

Pending Review

Submission goes to your pending queue for approval

Low Rating

Full testimonial form with a contextual prompt asking what could improve

Pending Review

Submission goes to your pending queue for approval

Contextual prompt based on rating

High Rating

Full testimonial form with a positive prompt encouraging detailed feedback

Low Rating

Full testimonial form with a contextual prompt asking what could improve

Pending Review

Submission goes to your pending queue for approval

Pending Review

Submission goes to your pending queue for approval

Smarter Collection

Higher Quality

testimonials vs standard form

Rating shown first

4–5 ★

→ Full form

1–3 ★

→ Full form

Free Plan

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16 reviews free, forever. No credit card required. Upgrade to Pro for unlimited social proof and custom branding.

Free

✓ 16 reviews

✓ 2 widgets

✓ Basic styles

Pro

$9/mo

✓ Unlimited

✓ All layouts

✓ No branding

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Available on all plans · Free to start

Frequently Asked Questions

Get More Testimonials Starting Today

Enable the rating-first flow and watch your testimonial completion rate climb. Free to start.

Start Collecting Free View Pricing

Available on all plans · Free to start

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Embed Forms Video Testimonials Incentives